Urban Canvas – Nitish BC

Where Raw attitude meets refined edges, Streetwear is Redefined. Each outfit becomes a Manifesto in Motion. With model Embodying Confidence and Contrast – A Bold Balance of Rebellion and Refinement.

From striking poses without knowing much as a 14-year-old boy who always wanted to be an actor to now working with leading brands, this journey has been nothing short of a dream come true. Growing up, I faced mockery and stereotyping because of my skin colour. But rather than letting it dim my light, I embraced my roots with pride.
I’ve always loved my South Indian skin — it’s part of who I am.
It all began with casual photoshoots using my cousin’s pocket camera and school fashion shows, where I discovered the thrill of competing and performing.
That’s when people started noticing me, and I began noticing myself.

From striking poses without knowing much as a 14-year-old boy who always wanted to be an actor to now working with leading brands, this journey has been nothing short of a dream come true.
Growing up, I faced mockery and stereotyping because of my skin colour. But rather than letting it dim my light, I embraced my roots with pride. I’ve always loved my South Indian skin — it’s part of who I am.
It all began with casual photoshoots using my cousin’s pocket camera and school fashion shows, where I discovered the thrill of competing and performing. That’s when people started noticing me, and I began noticing myself.

A contemporary blend of Madras checks and patchwork, woven with the grace of Andhra cotton. This dhoti pant redefines tradition with a bold, modern edge — where heritage meets innovation in every fold, celebrating craft, comfort, and cultural expression through a refreshed lens of design and individuality.

Just as I was getting started, the world paused with Covid. During lockdown, I had time to explore something I’d always been curious about: the vintage aesthetic of Madras. I started designing and creating content about Old Madras, a city that shaped me. That interest gained recognition, and the path ahead became clearer. From traveling across states to collaborating with major labels, I’m living the dreams my younger self once held. I’m endlessly grateful to the individuals and brands who saw potential in me and helped bring it to life. What started as a passion became a purpose. There’s often a stereotype in our industry that models can’t act. I believe in redefining that, and one day, I will. I’m just getting started.

Sunethra Selvam

Writer & Blogger

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